Curriculum Vitae

Yanuar Triyono Putra
Fresh Graduate in Digital Business from Telkom University with proven experience in leading projects, driving business development initiatives, executing digital marketing strategies, and performing data analysis. Skilled in conducting in-depth market research, leveraging data insights to formulate growth-focused business strategies, executing strategic campaigns, and optimizing multi-channel marketing performance. Strong problem-solving abilities, adept at communicating across teams, and committed to driving innovation that enhances brand visibility, accelerates business growth, and delivers measurable results in dynamic, fast-paced environments.
Juli 2025
Telkom University
S1 • Bisnis Digital • IPK 3.8
Februari 2024 - Oktober 2024
Project Manager Intern
PT Telekomunikasi Indonesia (Persero) Tbk • Magang
- Designed and led multi-channel campaigns for the Telkom Athon program, leveraging data-driven audience segmentation, multi-platform content strategies, and gamified social media challenges, resulting in a 30–35% increase in event awareness.
- Managed end-to-end program operations for 500+ participants, streamlining communication workflows, enhancing mentorship processes, and optimizing administrative tasks, which led to a 25% increase in participant engagement and smooth program delivery.
- Developed and implemented an interactive data dashboard to analyze participant data, improving selection accuracy by 40% and accelerating stakeholder decision-making for future program optimization
Media
Juli 2023 - Desember 2023
Digital Marketing Intern
PT Kombas Digital • Magang
- Assisted in developing and executing digital marketing strategies for 6 brands by conducting market and competitor research, audience segmentation, and content planning, improving campaign relevance and driving a 5–10% increase in engagement.
- Managed social media campaigns for Instagram, Facebook, and TikTok, creating branded visual assets (posts, stories, reels) using Canva, Figma, and CapCut, maintaining a cohesive brand identity and achieving 10–15% follower growth.
- Supported landing page optimization and SEO initiatives through on-page enhancements, keyword placement, and introductory backlink building, helping secure Top 10 rankings for 3 target keywords and a 10% increase in monthly impressions.
- Assisted in managing paid media campaigns on Meta and Google Ads by setting up targeting parameters, monitoring performance, and conducting small-scale A/B tests, contributing to a 10% growth in qualified traffic and improved conversion rates.
Februari 2025
Digital Marketing
Badan Nasional Sertifikasi Profesi (BNSP) • 62090 2431 3 0130080 2025
Skilled in marketing analysis, customer approach, ad planning, creative strategy, media buying, and sales execution. Proficient in using computers, social media apps, and web browsers to support digital marketing and business growth.
Media
Januari 2025
Microsoft Office Complete Course
Udemy • UC-d709f75e-dfcf-4850-aa58-b194f3988fdd
A significant portion of the course focused on Microsoft Excel, where I honed my skills in advanced data manipulation, including the use of VLOOKUP/XLOOKUP, PivotTables, and various analytical functions to derive insights from large datasets. These skills are invaluable for financial analysis, sales reporting, and operational tracking. I also extensively practiced with Microsoft Word for professional document creation, from drafting formal letters and contracts to structuring comprehensive reports with table of contents and citations. My training in Microsoft PowerPoint emphasized creating dynamic and persuasive presentations, utilizing features like SmartArt, chart integration, and custom animations to clearly articulate complex ideas and data to diverse audiences.
Media
Desember 2023
Product and Project Management
MySkill • MS-10/12/2023-onU4fOobTr1oUezcHsod
I am excited to share the successful completion of the Product and Project Management course. This intensive training has equipped me with a dual skill set critical for today's competitive landscape: the strategic foresight of product management and the execution prowess of project management. I now possess a solid understanding of market validation, user story creation, feature prioritization, and the entire product development pipeline. Furthermore, I am proficient in establishing clear project scopes, creating detailed work breakdown structures, managing budgets, and employing best practices for quality control and stakeholder engagement. This comprehensive knowledge prepares me to contribute effectively to teams focused on developing innovative products and delivering complex projects on time and within budget.