Curriculum Vitae
Safira Alya Andriani
Portfolio
A recent HRM cum laude graduate with a strong passion for digital marketing, business management, media, and content. A social media savvy who enjoy collaborative teamwork and also able to work individually and have reliable communication skills.
Januari 2024
Universitas Jenderal Soedirman
S1 • Ekonomi dan Manajemen Bisnis • IPK 3.72
April 2024 - Maret 2025
Administrasi Kantor Pusat B1 2024 Tambahan
PT Pegadaian • Magang
Desember 2023 - Januari 2024
Gonna Be Diamond Program MSIB Kampus Merdeka
PT. Pegadaian • Pekerja Lepas
Successfully rebranded Magenta Pegadaian by delivering a new and fresh graphic design.Accountable for conveying all information through 50+ graphic designs.
Achieved to boost 66.6% increase in followers, reaching 97,000+ accounts and engaging with 6,000+ accounts, resulting in 59,000+ account visits on Instagram @magentapegadaian
Proficient in organizing the recruitment process for 5,000 participants, from preparation, assessment, to interviews and participant acceptance.
Agustus 2023 - Desember 2023
Marketing and Sales Assistant
PT. Pegadaian • Magang
Lead and execute pioneering social media content as a content manager, overseeing content creation and strategy implementation across networks of 12 branch offices monthly.
Entrusted for the strategic development and execution of graphic design needs to meet the diverse requirements of Pegadaian Purwokerto Area's and Magenta Pegadaian’s events.
Proactively initiate and implement marketing and sales strategies aimed at fostering business development and growth.
Februari 2022 - Januari 2023
Business Development Team Member
Aiesec in Unsoed • Organisasi
Researched, analyzed, and approached 10-20 potential new partners per month. Introduced AIESEC in Unsoed's programs to new potential partners.
Managed sales meetings to propose, negotiate, and make a deal with potential partners.
Januari 2021 - Januari 2022
Staff Media, Komunikasi dan Informasi
BEM FEB Unsoed • Organisasi
Managed to upload and control the content on 5 social media channels and increased over 19% followers on Instagram in one period Developed, created, and produced content on TikTok, resulting in 413% increase in followers, 75,000+ views, and over 13,000 likes in 20 videos uploaded.
Copywrote every content posted and handled messages in all social media channels daily.
Coordinated with 12 departments for content and publication needs.