Curriculum Vitae
Raisa Aulia Pratistha P
Portfolio
As a 3rd-year student, Raisa built strong marketing skills in social media management, content creation, and problem-solving. She managed platforms, analyzed engagement metrics, and created content for diverse audiences, while honing teamwork and critical thinking to collaborate and innovate effectively in dynamic marketing settings.
Sedang berjalan
Universitas Gadjah Mada
S1 • Manajemen • IPK 3.35
Februari 2025 - Juli 2025
DCI-DBP0206 Business Development
PT Telekomunikasi Indonesia (Persero) Tbk • Magang
Mei 2024 - September 2024
Social Media Marketing
Pansus Studio • Magang
1) Strategically developed and executed multi-platform social media content across Instagram, TikTok, and X, generating over 100+ likes and 2,000+ views through targeted and innovative content creation that aligned with brand messaging and audience engagement goals
2) Designed and implemented a comprehensive content calendar that optimized posting strategies, resulting in increased brand visibility and consistent, high-impact digital communication across different social media channels
3) Collaborated closely with copywriter teams to create data-driven content that enhanced brand awareness, demonstrating adaptability in crafting platform-specific narratives and maintaining a cohesive digital marketing approach
Agustus 2023 - November 2023
Lead of Content Strategist
Grand Impact by Students x CEOs Yogyakarta Chapter • Project Base
• Led a team of 5 staff members to manage Grand Impact's social media platforms, ensuring effective content planning and engagement strategies.
• Proven ability to collaboratively solve diverse challenges within a team setting, coupled with a commitment to fair and equitable treatment of all team members.
• Successfully attracted over 50 attendees to a talk show session and garnered participation from more than 20 teams in a business case competition.
Maret 2023 - Desember 2023
Staff of Marketing and Media Division
Ikatan Keluarga Mahasiswa Manajemen (IKAMMA) • Organisasi
- Planning and overseeing IKAMMA’s social media content to be in line with IKAMMA's vision and mission
- Developing IKAMMA’s social media branding which aims to have an impact on members and the community, as well as become a source of information for the general public about Management
Januari 2023 - Desember 2023
Staff of Marketing and Communication Division
Students x CEOs Yogyakarta • Organisasi
• Developing marketing initiatives aligned with StudentsxCEOs brand value through social media content planning and supervising team's content planning execution.
• Supervising, analyzing, and increasing StudentsxCEOs social media engagement by learning StudentsxCEOs social media environment and reaching out other organization’s social media.
• Managing content with more than 1000++ likes in Instagram
Januari 2023 - Januari 2023
Vice Coordinator of Marketing Media
Young Entrepreneurs' Show FEB UGM • Project Base
• Leading a team of 6 people in managing the planning, execution, direction, and coordination of all marketing media concentrated in social media matters within the event.
• Successfully grew YES’s Instagram account by garnering an increase of over 200 followers in approximately 4 months.
• Achieved success on TikTok by garnering over 10,000 likes, showcasing effective content creation and engagement skills.
• Effectively drew in more than 3,000 visitors within a 2-day period.
Februari 2024
Duolingo English Test
Duolingo • certs.duolingo.com/f76fdec8b4f25c0a836fcd73046d8416
Test Score: 130 (equivalent with 7.0 band score in IELTS)
Media
September 2023
Kelas Copywriting untuk Meningkatkan Penjualan
habiskerja.com • 02415/CW/2023
Completed course and performing excellence performance in several topics such as: basic copywriting, copywriting principles, copywriting framework, copywriting for business, understanding audiences, copywriting for landing pages, social media and brochures
Media
Desember 2024
Top 5 finalists and awarded best presentation
Himapdi Unpad Talent Department 2024 • -
Recieved Top 5 Finalist and Best Presentation Awards among 30++ teams. Delivering a compelling and well-researched marketing strategy for Wakely, a canned cold brew coffee brand. Collaborated with two teammates to analyze market trends and propose sustainable marketing initiatives that addressed environmental concerns while maximizing brand growth. The presentation was praised for its clarity, creativity, and actionable insights.
Media
Oktober 2024
3rd Place in Youngpreneur Business Case Competition by Young Entrepreneur Club Faculty of Economics and Business UB
Young Entrepreneur Club Faculty of Economics and Business UB • 150/SERTIF/YC/YECFEB-UB/C/X/2024
Demonstrated exceptional strategic problem-solving skills by successfully navigating multiple competition stages, including rigorous case submissions and a final pitch presentation to expert judges from renowned universities like UB and Binus. Developed innovative business solutions and effectively presented strategic recommendations, showcasing strong analytical and communication capabilities in a competitive entrepreneurial environment
Media
Januari 2024
3rd Place in Live Pitching Program Pra-Inkubasi Bisnis 2024
Career and Student Development Unit Faculty of Economics and Business UGM • 10615/UN1/EK.1/CSDU/KM/2024
Developed an innovative bodycare product line utilizing high-quality cocoa sourced from Putat Village, Gunungkidul, Yogyakarta, with a strategic mission to optimize local cocoa distribution and empower local farmers through continuous education and innovative business solutions. The project uniquely leverages local resources by utilizing a local manufacturer to transform underutilized cocoa into value-added bodycare products.