Curriculum Vitae
Qalbu Hayu
Qalbu Hayu is a third-year Marketing Management student at Universitas Negeri Jakarta with a passion for digital marketing, e-commerce, brand marketing, public relations, and brand communications. She showcases strong teamwork and leadership skills through active participation in organizational activities and event management. Committed to delivering fresh perspectives and innovative solutions in every project.
Sedang berjalan
Universitas Negeri Jakarta
S1 • Marketing Management • IPK 3.74
Juni 2025 - September 2025
General Affair Intern
PT ASDP Indonesia Ferry (Persero) • Magang
1) Reconciled 400+ monthly business trip transactions and recorded postal delivery expenses.
2) Compiled and managed 1,600+ petty cash reimbursements annually from 2022 to 2025.
3) Created 25+ BSTB (Bukti Serah Terima Barang) for branch offices.
4) Served as an operator for the Ferizyan Learning Hub event, managing Quizziz, Slido, and
Zoom, in collaboration with the Industrial Relations Division.
5) Actively contributed as part of the organizing team for the Ferizyan Berlomba (Independence
Day celebration) event, in collaboration with the Corporate Secretary Division.
Media
Januari 2025 - Januari 2025
Social Media Intern
PT OYO ROOMS INDONESIA • Magang
1) Planned monthly content and designed 45+ promotional posts to keep OYO Indonesia and
OYO Malaysia’s social media active, consistent, and on-brand.
2) Helped manage campaigns for Grab and Super Agent OYO by optimizing content and
setting up Instagram ads through Ads Manager to increase engagement, reach, and
visibility.
3) Collaborated with the Global Social Media Lead for content approval ensuring alignment
with brand guidelines.
4) Successfully increased account reach by +106%, impressions by +21.1%, and accounts
engaged by +18.2% within the first month.
5) Assisted in coordinating and supporting KOLs for the #LiburanBersamaOYO campaign,
ensuring smooth communication and execution throughout the collaboration.
Media
Juli 2024 - Desember 2024
Content Creator for @mm.feunj
Universitas Negeri Jakarta • Pekerja Lepas
Developed and designed 10+ engaging Instagram posts tailored to the target audience, successfully increasing profile visits by 52% and gaining 35+ new followers. Created compelling copywriting and aligned post designs with the @mm.feunj brand identity to enhance messaging, boost engagement, and ensure consistent and strategic posting through a weekly content planner and content matrix.
Media
Juli 2024 - Desember 2024
Public Relation at Management Event 2024
HIMA Manajemen FE UNJ 2024 • Organisasi
Developed and produced 4+ event-themed content to engage the target audience, achieving an average of 5k views per video by leveraging TikTok trend analysis. And able to secure 10+ media partners to expand the event's reach and contributing to over 150+ guests for “Talkshow Prestasi 2024”.
Media
Juni 2024 - Agustus 2023
Vice Coordinator HPD at PKKMB Manajemen FE UNJ 2023
HIMA Manajemen FE UNJ 2023 • Organisasi
Developed and assign 48+ detailed job descriptions for team members to ensure efficiency in task execution, monitored and directed event activities while supporting 15 HPD staff, successfully supervising 6 TikTok FYP contents with the highest view count reaching 35k by leveraging TikTok trend analysis.
Media
Januari 2024 - Sekarang
Supervisor Legal
HIMA Manajemen FE UNJ 2024 • Organisasi
Supervised and guided 7 legal staff in answering the student’s problems, provided instructions for 10+ organizational project, facilitating communication between students and campus bureaucratic entities to address student concerns, and act as the primary contact person for new student admissions, ensuring smooth onboarding and integration.
Media
Juni 2023 - Januari 2024
Project Officer at Dompet Manajemen 2023
HIMA Manajemen FE UNJ 2023 • Organisasi
Led fundraising up to 3 Million Rupiah in order to secure financial aid for students facing difficulties in paying their tuition fees, managed the allocation of funds ensuring that support was directed to those most in need, and able to help more than 3+ students to maximized the impact of the program and support as many students as possible.
Media
Januari 2025
Campaign Manager 360 Certification Exam
Google Digital Academy (Skillshop) • 129262938
Media
November 2024
Kategori Terbaik PMW Umum For EXPO PMW UNJ 2024
PMW UNJ 2024 • 003/A/PHG/PMW UNJ/XI/2024
Media
