Curriculum Vitae
Nadira Armatia Alifah
Media Social
Nadira is a data-driven and creative fresh graduate in Public Relations with strong critical thinking and interpersonal skills. She is passionate about crafting impactful PR campaigns that drive brand awareness and engagement. With extensive experience in media relations, partnerships, and social media management, Nadira excels at supporting strategic media outreach and strengthening brand presence.
Januari 2025
UNIVERSITAS PADJAJARAN
S1 • Hubungan Masyarakat • IPK 3.94
Desember 2024 - Februari 2025
Public Relations
Weber Shandwick • Magang
● Conducted daily and monthly media monitoring to track client mentions and industry trends across online and printed platforms.
● Organized media coverage reports to provide actionable insights for clients.
● Conducted media sentiment analysis to assist in evaluating public perception and industry trends, providing valuable insights to clients.
● Supported the team in managing a diverse range of clients.
Juli 2024 - Agustus 2024
Corporate Secretary Intern
PT Pertamina Power Indonesia • Magang
● Conducted daily and monthly media monitoring to track company mentions and industry trends across online platforms.
● Assisted in developing internal communication strategies, including developing the intranet and organizing in-house events.
● Managed the company’s social media platforms, from research and content creation to performance evaluation, focusing on Instagram and TikTok.
● Supported media relations strategies by drafting press releases and organizing media visits to PLTGU Jawa-1.
Media
Maret 2024 - Juli 2024
Head of External Resources
TedXPadjadjaran University • Organisasi
● Managed and developed strategic plans for building partnerships with external stakeholders to secure funding and increase event visibility.
● Supervised market insight research to optimize collaboration performance and improve decision-making.
● Established and tracked KPIs and metrics to evaluate the success and impact of partnership and sponsorship eff orts.
Agustus 2023 - Desember 2023
Brand & Campaign Intern
Zenius Education • Magang
● Conducted competitive research and identifi ed target audiences to develop brand strategies for ZenEdu (Online).
● Assisted in creating Go-To-Market (GTM) strategies for new products and campaigns, including lead generation initiatives and preparing monthly campaign timelines.
● Developed copywriting and content to support campaigns across social media platforms.
● Collaborated with cross-functional teams to execute sales-driven and other campaigns.