Curriculum Vitae
Muhammad Arief Mulyawan
Media Social
I’m a communication enthusiast with a deep interest in how Public Relations and Corporate Social Responsibility (CSR) intersect to create meaningful, long-term impact. I believe that communication should not only inform—it should connect, engage, and empower.<br /> <br /> My academic and field experiences have shaped my focus on strategic communication that supports both corporate reputation and community well-being. I am particularly drawn to participatory, dialogue-driven approaches that build mutual understanding between organizations and their stakeholders.<br /> <br /> Whether it’s crafting CSR narratives, managing community engagement, or designing campaigns with social value, I see communication as a bridge—linking vision to trust, and purpose to action.<br /> <br /> I’m currently exploring opportunities where I can grow in external communication, stakeholder relations, community development or sustainability-focused PR. Open to collaborations, knowledge exchange, and projects that put people and impact at the heart of every message.
Juni 2025
UNIVERSITAS SEBELAS MARET SURAKARTA
S1 • Ilmu Komunikasi • IPK 3.87
Januari 2024 - Januari 2024
Communication Relation & CSR Intern
PT Pertamina Gas • Magang
assisting projects for company communication purposes both internal and external and also to assist the company's CSR activities
Agustus 2023 - Juli 2024
Event Planner
Matrix Group • Project Base
Researched, developed, and implemented a communication strategy for the “HARRIS Healthy Lifestyle”
campaign through the YOGA COUPLE event. Ensured smooth execution aligned with event objectives and
client branding, resulting in increased engagement and positive client feedback.
Conducted PR strategy research and branding analysis for Solo Techno Park to identify positioning
opportunities and improve public visibility.
Agustus 2023 - Juli 2024
Account Executive
Asta Creative • Project Base
Developing an Integrated Marketing Communication (IMC) plan for Bank Indonesia's QRIS Antarnegara campaign by analyzing previous campaign performance and conducting field research with 48 merchants in Yogyakarta. Successfully presented the plan to the client and received direct commendation for clarity and strategic alignment.
Februari 2023 - Desember 2023
Ketua Umum
HIMAKOM UNS • Organisasi
Led 70+ members across 8 departments and managed organization-wide programs.
Represented organization in stakeholder engagements and inter-university partnerships.
Oversaw strategic planning and ensured successful delivery of all annual work programs.
Juni 2022 - Agustus 2022
CSR Research Intern
Astra Infra Toll Road • Magang
Conducted social mapping and needs assessment across 11 villages directly affected by toll road
operations to evaluate the relevance and effectiveness of ongoing CSR programs.
Collaborated with the CSR team to redesign community development initiatives based on local stakeholder
insights and company’s sustainability roadmap.
Oktober 2021 - Mei 2024
Marketing Communication
FiestA Radio • Organisasi
Handled 10+ external clients for media partnerships and promotions.
Managed social media content collaboration and audience engagement programs.