Curriculum Vitae
Keisha Arfi Imtitsal
I am a highly motivated and detail-oriented individual with strong organizational and communication skills, developed through my experience as an Account Executive and event staff. My ability to collaborate effectively across diverse teams has allowed me to contribute successfully to various projects. I am adaptable, quick to learn, and thrive under pressure. However, one area I continue to work on is delegating tasks more efficiently. As someone who takes ownership of responsibilities. I am actively learning to trust my team more and distribute workloads to enhance overall productivity
Maret 2025
Universitas Diponegoro
S1 • Ilmu Komunikasi • IPK 3.84
Oktober 2024 - Februari 2025
Account Executive
Palette Coffee & Space • Magang
Acted as the primary liaison between Palette Coffee & Space and external collaborators for events, ensuring seamless coordination and successful partnerships. Spearheaded the execution of a Video Competition, Workshop, and Pop-Up Market with partners, this event gain 200+ participants and enhancing brand awareness. Featured as a TikTok video talent and social media planning, contributing to a growth of 500+ new followers in just three months. Administered Palette’s TikTok account, managing audience interactions and content strategy
Media
Januari 2024 - Februari 2024
Internship
PT Bank Negara Indonesia (Persero) Tbk • Magang
Assisted customer in resolving ATM-related issues, ensuring a smooth and efficient banking experience. Conducted on-site visits to multiple factories to facilitate the bank account registration process for workers, supporting financial inclusion initiatives.
Oktober 2023 - Desember 2023
Event Planning
HMPS Ilmu Komunikasi • Project Base
Actively involved in the end-to-end planning and execution of Tantjap Layar, a public event that showcased three local films through curated screenings and interactive talk shows with filmmakers. Took part in conceptualizing the event format, determining the narrative flow, and ensuring alignment with the cultural theme. My responsibilities included creating a detailed rundown, selecting and coordinating with the Master of Ceremony (MC), developing the overall event timeline, and designing the venue layout to support both aesthetic and functional needs.
Media
April 2023 - Oktober 2023
Staff
Future Leader Summit • Organisasi
Served as a Person in Delegates Officer for the Future Leader Summit, with a primary focus on facilitating delegate engagement and learning. Developed a comprehensive study guide to deepen delegates' understanding of key discussion topics, and created an analytical matrix for structured essay evaluation. Actively facilitated discussions during the event, ensuring meaningful participation and a dynamic learning environment. In addition to delegate support, I took on the role of Liaison Officer, establishing partnerships with room providers to support event logistics. I was also honored to be selected as the Master of Ceremony for the FLS Roadshow, representing the event in front of a broad audience and strengthening its public presence.
Media
Maret 2023 - Maret 2024
Staff
Girl Up Semarang • Organisasi
Involved in developing a fundraising campaign themed Diversity in Beauty with Girl Up Semarang, focusing on promoting inclusive beauty representation. Contributed to merchandise planning as part of the fundraising strategy, including designing campaign-related items such as tumblers and stickers. The merchandise served both as a fundraising tool and as a medium to spread the campaign’s empowering message
Media
Oktober 2024
OMNI Brand
MarkPlus Institute • MI-MICP-11783-X-2024
Successfully completed the OMNI Brand Certification Program, which provided comprehensive insights into strategic brand management. The program covered four core areas: Understanding Brand Concept, focusing on the foundational principles of brand identity and positioning; Building Brand Equity, emphasizing the development of strong brand value through customer perceptions and experiences; Designing Marketing Programs, aimed at integrating brand strategies into effective marketing initiatives; and Measuring Brand Performance, which involved analyzing brand impact through key performance indicators and market metrics. This certification reflects a solid understanding of holistic brand-building practices in today’s competitive business landscape.