Curriculum Vitae
Ghalibah Handalah
Passionate and experienced Marketing Communication professional with a strong background in Corporate Communication, Brand Strategy, and Digital Marketing. Skilled in Social Media Management, Partnerships, and Event Execution, with a proven track record of driving brand awareness and engagement. Adept at crafting compelling content, fostering collaborations, and executing impactful marketing campaigns. Known for adaptability, teamwork, and problem-solving abilities, I am eager to take on new challenges and contribute to dynamic, growth-oriented environments
Februari 2024
Universitas Sultan Ageng Tirtayasa
S1 • Ilmu Komunikasi • IPK 3.81
Februari 2024 - Maret 2025
Marketing Excutive
PT Khan Yoga Fit • Full Time
1. Content Strategy & Social Media Management – Develop and manage monthly multimedia content strategy, including content creation, scheduling, copywriting, and captioning for Instagram, TikTok, and LinkedIn
2. KOL & Brand Partnerships – Establish and maintain strategic collaborations with Key Opinion Leaders (KOLs) and brands to boost promotional efforts and brand awareness for 8 Branches
3. CRM & Lead Management – Handle customer inquiries, leads, and manage customer complains across WhatsApp and social media, ensuring timely and professional communication
4. Campaign Execution & Brand Promotion – Support branding and quarterly, seasonal, and annual marketing campaigns by collaborating with Brands, Mall, Health & Beuty Industry, School and cross-functional teams to implement effective promotional strategies
5. Event Planning & Coordination – Plan, coordinate, and oversee large-scale Yoga Events, Short-Courses, and Workshops across 8 branches, ensuring smooth execution and successful outcomes such as gain awareness, conversion, and fully knowledge about Yoga for Members and Non-Members.
Oktober 2022 - Juni 2023
Corporate Communication Intern
PT Pupuk Indonesia (Persero) • Magang
1. Collaborated with the social media team to prepare social media content, which included directing, researching references, designed
30 video concepts and created the storyboards, shooting videos, editing, created over 25 content captions, and acted as talents in 10
educational contents for the company
2. Gained a database of Key Opinion Leaders (KOLs) from across Indonesia and collected over 50 KOLs. Collaborated with them for
various publicity and promotional needs related to Pupuk Indonesia activities
3. Assisted in Corporate Event Documentation for the purpose of publication on official social media accounts
4. Supported exhibition activities aimed at promotion and marketing, expanding networks, conducting market research, maintaining
industry presence, building a professional image, and creating sales opportunities
5. Participated in media gathering activities with the goal of establishing relationships with the media, increasing media coverage, and
assisting the company in transparently managing situations
6. Processed data from survey results from over 1000 participant distributed through Google Form to specific communities in order to
assess the level of corporate brand awareness among them.
Oktober 2022 - April 2023
Staf Komunikasi Korporat
PT Pupuk Indonesia (Persero) • Magang
Juli 2023
MAGENTA
FHCI BUMN • 00015/MAGENTA/FHCI01/7/23
Media
Mei 2022
The Fundamentals of Digital Marketing
Google Digital Garage • U4V 279 MV7
Media
