Curriculum Vitae
Final Aulia Caniago
A highly motivated recent graduate with a Bachelor's degree in Communication, specializing in Media and Communication Strategy. I have developed a strong foundation in content creation, social media management, and communication strategy. Throughout my academic journey, I honed my ability to craft clear, persuasive messages and build meaningful relationships with stakeholders. I am skilled in designing communication strategies that align with organizational goals while engaging target audiences. Although my primary role was marketing, I was placed in Secretary Communication at Telkom Indonesia, where I developed strong organizational and administrative skills. I assisted in managing executive schedules, appointments, and meetings, including coordinating town hall meetings and employee gatherings. I prepared reports, presentations, and correspondence, while maintaining confidential documents. I handled internal and external communications on behalf of executives, coordinated business travel and events, and took meeting minutes for follow-ups. Additionally, I contributed to DigiMagz, the corporate magazine, focusing on Digital Business and Technology (DBT), leading to a 15% increase in readership. I also led video production, strengthening the company’s digital presence. I assisted in communication strategy development, provided post-event analysis, and contributed to continuous improvement efforts.
Januari 2025
Universitas Telkom
S1 • Ilmu Komunikasi • IPK 3.85
September 2023 - Februari 2024
Marketing
PT Telekomunikasi Indonesia (Persero) Tbk • Magang
Januari 2022 - Januari 2022
Vice Captain AMP Design
International Office Student Buddy Club Telkom University • Organisasi
As the Vice Captain of AMP Design, I was responsible for assisting the captain in developing strategic visual designs for @iosbctelkom, ensuring effective publication and documentation. I played an active role in both internal and external events organized by the International Office, supporting visual communication efforts to enhance engagement and outreach.
Beyond design, I contributed as an Assisting Buddy, guiding international students in adapting to academic and social aspects of university life. This role required strong interpersonal skills to foster an inclusive and supportive environment.
In the design field, I conceptualized and executed visually engaging content aligned with organizational goals. I collaborated with cross-functional teams to ensure high-quality visual storytelling and optimized designs for various digital platforms. My role also involved managing workflows, coordinating with stakeholders, and improving design consistency.
Additionally, I worked with student organizations and external partners to support initiatives that promoted global engagement. Through creative design and strategic communication, I helped strengthen the organization's presence and impact.
Januari 2022 - Januari 2023
Head of Division Communication and Information
Dewan Perwakilan Mahasiswa Fakultas Komunikasi dan Bisnis • Organisasi
As the Head of the Communication and Information Division at DPM FKS Telkom University, I play a strategic role in designing and implementing innovative and impactful organizational communication. I manage digital platforms, particularly Instagram (@dpmfkbunitel), to deliver transparent, aspirational, and educational information.
I lead a creative team, ensuring high-quality content production by developing strategic planning for publication standards on social media. This includes designing and curating Instagram Feeds and Stories to enhance visual identity and audience engagement.
I oversee the Publication, Design, and Documentation Division, ensuring the execution of planned work programs to produce engaging and impactful social media content. I also lead content ideation, scheduling, and execution to maximize engagement and visibility across platforms.
To measure content effectiveness, I conduct performance analysis using social media analytics, tracking engagement, reach, and impact. Additionally, I assist academic services (LAAK FKB Telkom University) in distributing academic information through digital channels, ensuring timely and accurate student communication.
Furthermore, I collaborate with various university departments to align communication strategies with institutional goals, fostering active, collaborative, and effective engagement within the academic community.
Januari 2021 - Januari 2023
Public Relation Team
Paguyuban Daerah Brebes Tegal Slawi • Organisasi
As part of the Public Relations Division, I played a key role in coordinating collaborations with senior high schools and media partners across Brebes, Tegal, and Slawi to successfully organize the BTS Roadshow, a large-scale academic outreach event. Despite pandemic restrictions, the event reached and engaged thousands of students, ensuring high participation and meaningful interaction.
I developed and executed comprehensive publicity strategies to enhance the event's visibility, maximize audience engagement, and strengthen brand awareness. This included crafting press releases, promotional articles, social media content, and visual materials, ensuring effective messaging across multiple platforms. I also contributed to media outreach efforts by managing relationships with external stakeholders, journalists, and partner organizations.
Beyond event promotion, I actively participated in managing external communications to ensure effective public engagement and information dissemination. I worked closely with various teams to refine outreach efforts, enhance media coverage, and align the event’s branding with organizational goals. Additionally, I collaborated with off-campus organizations to support similar initiatives in the region, strengthening cross-institutional partnerships and expanding the reach of educational programs.
Januari 2023
DIGITAL MARKETING: FULLSTACK INTENSIVE BOOTCAMP
MySkill Intensive Bootcamp • MS-27/3/2023-37eYQK8zbx69ppiC0vj3
Through this certification, I have developed an in-depth understanding of digital marketing strategies, ranging from fundamental principles to advanced applications. I have mastered brand strategy, audience research, as well as campaign and media planning, forming a solid foundation for effective marketing communication.
I have gained expertise in content marketing and creative copywriting, enabling me to create compelling and relevant promotional materials across various digital platforms. Additionally, I have deepened my knowledge of social media strategies, including research and performance analytics, to enhance audience engagement and optimize data-driven marketing approaches.
In the field of paid advertising, I have learned to manage digital ads such as Facebook Ads, TikTok Ads, and Google Ads, along with analytics and optimization techniques to maximize campaign effectiveness. I am also proficient in on-page SEO, SEO analytics, and Google Analytics to improve digital visibility and website performance.
Furthermore, I have explored community-based and influencer marketing, as well as customer relationship management (CRM), which are essential for building audience loyalty and strengthening brand reputation.
Media
Juli 2024
SERTIFIKAT MAGANG GENERASI BERTALENTA BUMN (MAGENTA BUMN)
PT Telekomunikasi Indonesia (Persero) Tbk • 00031/MAGENTA/FHCI01/7/24
Developed and authored content for the corporate magazine, focusing on digital business and technology, leading to a 15% increase in readership and engagement. Conducted research and interviews with key stakeholders to ensure high-quality, relevant content. Collaborated with teams from Telkom products—such as Indibizpay, LOGEE, and Padi UMKM—alongside internal divisions to curate compelling articles. Managed and coordinated over five corporate events, including monthly reviews, town hall meetings, and employee gatherings, ensuring seamless execution and achieving a 95% participant satisfaction rate. Led the end-to-end production of five+ content videos, including event documentation, corporate storytelling, and YouTube podcast segments, strengthening the company’s digital media presence. Assisted in developing communication strategies and content planning to align corporate messaging with business objectives. Provided post-event reports and content performance analysis to evaluate engagement and effectiveness, supporting continuous improvement initiatives.