Curriculum Vitae

Fadhila Shafa Khairunnisa
I am a third-year Management major with a focus on business development and strategic management. I have a strong interest in understanding how businesses grow, create value, and sustain competitive advantages.<br /> <br /> On campus, I actively contribute to various organizations and committees, including the Student Legislative Council and FOSEI, where I honed my leadership, collaboration, and analytical skills. Off campus, I have participated in several competitions and earned recognition for my achievements, showcasing my ability to apply theoretical knowledge in practical scenarios.<br /> <br /> I’m deeply passionate about exploring business opportunities, crafting market strategies, and building long-lasting partnerships. Through my studies and hands-on experiences, I’ve gained a strong foundation in areas like microeconomics, supply chain management, and new product development, all of which fuel my drive to make a meaningful impact in the business world.<br /> <br /> I am eager to contribute to forward-thinking organizations, drive growth, and create impactful solutions. Feel free to connect with me here or reach out via email at fadhilas287@gmail.com. Let’s collaborate to build tomorrow’s success stories!
Sedang berjalan
Universitas Jenderal Soedirman
S1 • Manajemen • IPK 3.88
Maret 2025 - September 2025
B. Administrasi Kantor Pusat Batch 1 Tahun 2025

PT Pegadaian • Magang
Desember 2024 - Januari 2025
Product Management Intern
Nata Desa • Magang
I am positioned as a strategic contributor in the Market and Media division. My responsibilities encompass conducting detailed market and competitor analyses, developing actionable business plans for new product launches, and managing the company’s digital presence. These roles aim to enhance market alignment, drive innovation, and amplify stakeholder engagement.
Achievements:
1. Conducted market and competitor analyses covering 10+ industry competitors, identifying 3 key growth opportunities, and recommending actionable differentiation strategies.
2. Developed a business plan for a new product launch, projected to increase company revenue by 15% within the first year of implementation.
September 2024 - Desember 2024
Management Intern
BUMDes Tirta Mandiri • Magang
As part of the PKKM program facilitated by my university, I had the opportunity to intern at Bumdes Tirta Mandiri, where I contributed to three core business units: Umbul Ponggok (tourism), Studi Desa (educational program), and Gedung Banyu Urip (event venue). My role involved observing and analyzing financial performance, daily operations, and customer engagement, as well as developing tailored budget forecasts and innovative business strategies for each unit.
Achievements:
1. Conducted operational and financial analysis for 3 business units, identifying 5 key areas for revenue growth and efficiency improvement.
2. Projected budgets and developed financial forecasts with an accuracy rate of 90%, facilitating effective resource allocation and cost control.
3. Created a comprehensive business plan that outlined strategies to increase revenue by 20%, reduce operational costs by 15%, and expand market reach through targeted marketing initiatives.
4. Presented findings and recommendations to the management team, earning approval to implement 3 strategic initiatives aimed at enhancing business performance.
5. Collaborated with a cross-functional team to deliver 4 actionable proposals, fostering innovation and driving alignment with organizational goals.
Mei 2024 - Juni 2024
Administrative Intern
Amanah Farm • Magang
I was entrusted with managing purchase transactions and ensuring accurate cash handling and reporting. My responsibilities included recording daily transactions, issuing purchase receipts, and maintaining financial accuracy while adhering to internal controls and procedures.
Achievements:
1. Successfully handled and recorded cash transactions of up to IDR 10 million daily, ensuring 100% accuracy in financial records.
2. Deposited daily cash into the bank with a 100% on-time accuracy rate, ensuring seamless reflection of transactions in financial statements.
3. Maintained detailed reports of inventory movements and purchase transactions, contributing to a 15% improvement in inventory tracking efficiency.
4. Supported sales performance analysis by documenting and tracking over 100 transactions monthly, enabling data-driven decision-making for future operations.
Januari 2024 - Agustus 2024
Social Media Marketing Specialist
Unsoed.kos • Project Base
I was tasked with developing and executing strategic initiatives to enhance brand awareness, strengthen marketing efforts, and drive sales growth. My role involved creating and optimizing content plans, focusing on video and photo posts to engage audiences effectively and promote the brand’s message.
Achievements:
1. Increased audience interaction by 333%, significantly boosting engagement across key social media platforms.
2. Expanded content reach by 153%, ensuring wider visibility and attracting a more relevant audience.
3. Designed and implemented 50+ high-quality video and photo posts, aligning with brand identity and audience preferences.
4. Monitored and analyzed performance metrics, enabling continuous optimization of content strategies for improved outcomes.
5. Proactively adopted emerging social media trends, maintaining brand relevance and achieving 20% higher engagement rates compared to industry benchmarks.
Januari 2024 - Januari 2024
Intern Social Media Specialist
Global Youth Action • Magang
I was tasked with managing their Instagram and TikTok accounts. My responsibilities included creating and executing daily content strategies, such as engaging feed posts, interactive stories, and dynamic reels, to enhance audience interaction and promote the organization’s mission.
Achievements:
1. Managed and optimized social media accounts, achieving 2.7 million total views across Instagram and TikTok content.
2. Produced engaging content that garnered 284,000 total likes and drove a 5% registration conversion rate, contributing to the organization's growth and visibility.
3. Developed and implemented content strategies aligned with organizational goals, increasing follower engagement by 30% within the internship period.
4. Created over 100 pieces of content, including feed posts, stories, and reels, ensuring consistent brand messaging and voice across platforms.
5. Conducted performance analysis of social media campaigns, providing actionable insights that improved content effectiveness and engagement metrics.
Media

September 2023 - Desember 2023
Business Development Intern
Kaizen Room • Magang
focused on engaging the government sector by promoting Kaizen training programs. My responsibilities included preparing and sending tailored proposals to government institutions, highlighting how Kaizen principles could enhance their operational efficiency and performance.
Achievements:
1. Sent 50 tailored proposals weekly to government institutions, resulting in a 20% response rate and fostering potential partnerships.
2. Conducted in-depth research and developed customized training proposals for over 200 institutions, ensuring alignment with their operational goals and challenges.
3. Secured agreements for 5 Kaizen training sessions, projected to improve client operational efficiency by 30% on average.
4. Strengthened B2B client engagement by initiating and maintaining relationships with 50+ government agencies, increasing the organization's visibility and credibility in the public sector.
5. Enhanced proposal preparation efficiency by 25%, streamlining the process through effective research and communication practices.
Juli 2020
KEWIRAUSAHAAN INDUSTRI JENJAN IV
badan nasional sertifikasi profesi • 47111.5230.4.0032674 2023
I have successfully completed an entrepreneurship certification program, where I gained comprehensive knowledge and practical experience in developing persona canvases, designing business model canvases (BMC), and conducting in-depth analyses to support business development and strategy formulation.
Media
Mei 2024
Bronze Medal Futuristic and Prestige, Art and Technology
Sentosa Foundation • 0002
I had the honor of representing my team in a prestigious presentation held in Bali, where I showcased our innovative agricultural concept. This idea aimed to address sustainability and technological advancements in farming practices, contributing to the vision of a Golden Indonesia 2045.
November 2023
2ns winner pitching PMW FEB Unsoed
Fakultas Ekonomi dan Bisnis Unsoed • 0001
I initiated the idea of an eco-friendly bucket product featuring cacti adorned with upcycled materials. This innovative concept combined sustainability with creativity, making it an appealing choice for the market. By presenting our idea concisely yet effectively, supported by a compelling ROI projection and a broad target market, our team successfully won the business venture planning competition. This achievement highlighted our ability to integrate environmental consciousness with market viability in developing unique and impactful business solutions.
Mei 2023
Pendanaan PMW Unsoed Bidang Kuliner
Program Mahasiswa Wirausaha Unsoed • 0000
I successfully led my team to secure funding in the PMW Unsoed program in the culinary sector, a part of the MBKM initiative focused on entrepreneurship. As the team leader, I was responsible for guiding and directing the team, fostering a collaborative and harmonious working environment. I played a key role in generating innovative ideas, assigning roles, and delegating tasks to ensure efficient teamwork and project execution. This experience allowed me to implement practical entrepreneurial strategies, nurturing an entrepreneurial mindset and character among students through hands-on activities in business development.
Maret 2023
2nd winner Customer Experience Innovation MyPertamina
Marketeers Indonesia • 47772
The marketing competition focused on delivering innovative solutions to enhance and improve service performance. As a proactive team member, I contributed by actively sharing ideas and providing valuable insights. My responsibilities included designing the UI/UX, drafting a detailed proposal outlining the mechanisms for our ideas, and structuring the proposal to ensure clarity and alignment with the competition's objectives.