Curriculum Vitae

Desvita Maharani
Saya adalah individu yang visioner dengan dorongan kuat untuk terus belajar. Sebagai mahasiswa yang kreatif dan berdedikasi, saya memiliki ketertarikan mendalam pada analisis bisnis, pemasaran, isu lingkungan dan sosial, pendidikan, serta pemikiran kreatif. Saya senantiasa bersemangat untuk belajar, berkembang, dan menghadapi tantangan baru. Antusiasme ini saya wujudkan melalui keterlibatan aktif dalam berbagai organisasi, kegiatan sukarela, dan inisiatif lainnya.
Sedang berjalan
Universitas Pembangunan Nasional Veteran Jakarta
S1 • Manajemen • IPK 3.81
Agustus 2025 - November 2025
Internship MCM

PT Bank Negara Indonesia (Persero) Tbk • Magang
Februari 2025 - Sekarang
Head of Creative Division
Himpunan S1 Manajemen UPNVJ • Full Time
Lead and manage two key departments: Creative Department and Stage & Performance Department, overseeing a team of 18 professionals, including 2 department managers and staff.
Direct the development of creative concepts, design strategies, and execution for 5 of universal and localized projects, ensuring alignment with brand identity and audience engagement.
Supervise the end-to-end creative process, from ideation and design to production and execution, ensuring innovative and high-quality output.
Provide strategic leadership to optimize workflows, foster team development, and drive creative excellence within the organization.
Media

Januari 2025 - Maret 2025
Marketing Communication Intern
Vecalss Learning Academy • Magang
Managed and scheduled content across TikTok, Instagram, and X to ensure consistent branding and audience engagement.
Wrote compelling captions and oversaw content publishing to maintain a cohesive brand voice and messaging.
Developed and executed community engagement strategies on WhatsApp, including initiating discussions, organizing challenges, and sharing exclusive content.
Monitored and analyzed social media and community performance metrics to optimize reach and interaction.
Collaborated with cross-functional teams to align marketing initiatives with Vecalss’ overall growth strategy.
November 2024 - November 2024
Executive Creative Director
Closing Management 2024 • Full Time
Directed the creative vision and event concept, ensuring alignment with audience expectations and brand identity, resulting in a 1.400+ attendees engagement.
Led artist relations, managing rider fulfillment, travel logistics, and backstage hospitality for all performers.
Supervised a cross-functional team of 33 crew members across 5+ stage management, production, ticketing, event operations, and marketing teams to maintain high performance standards.
Planned and executed the marketing strategy, increasing 32,300% social media reach from 500 to 162,000 through digital marketing and promotional campaigns.
Agustus 2024 - Agustus 2024
Event Manager
Manifest 2024 • Full Time
Planned and executed event strategies to align with Manifest’s brand and engage 30 workshop attendees.
Collaborated with Skola Living to design and lead an interactive Soft Clay Mirror Workshop for 30 participants.
Managed end-to-end planning and operations of food festivals and bazaars with 20 tenant booths, ensuring smooth execution and high participant satisfaction.
Agustus 2024 - Agustus 2024
Deputy Head of Event
PKKMB FEB 2024 • Full Time
Defined the event concept and theme: “Society 5.0: A Transformative Vision for a Hyperconnected World.”
Developed a detailed execution timeline and managed budgeting, venue selection, and speaker invitations to align with event objectives.
Created a comprehensive event rundown that reduced timeline deviations by 8%, ensuring smoother transitions between segments.
Led and directed a team of 9 event staff, delegating tasks and conducting regular performance evaluations.
Negotiated talent fees from IDR 9 million to 4 million (55% cost savings), cutting event costs without compromising quality.
Coordinated with internal departments and external stakeholders, including vendors, sponsors, and speakers, to ensure seamless execution for 1,000 participants of Economic and Business Faculty Freshman.
Mei 2024
21st Century Employability Skills Program - Advanced
Wadhwani Foundation • 663afb9f676ef3934ddc948a