A highly driven digital marketing strategist with a strong academic foundation in Management (GPA 3.48, Universitas Paramadina) and over 8 years of hands-on experience across creative design, advertising, and digital strategy. Since 2022, has been leading digital initiatives at PT Emas Antam Indonesia, managing end-to-end campaign planning, Meta and Google Ads, performance analysis, and brand communication. Known for a versatile skill set that bridges creativity and performance — from content production, social media management, influencer marketing, to visual storytelling. Has collaborated with major brands such as Toyota, BNI46, and BPJS, as well as fast-growing businesses in healthcare, logistics, and lifestyle sectors. Passionate about transforming ideas into measurable results and crafting digital experiences that connect with audiences at scale.
Januari 2025
Universitas Paramadina
S1 • Management • IPK 3.48
Agustus 2024 - Januari 2025
Digital Marketing Executive
OMDC Clinic • Part Time
Developed and executed digital campaigns across OMDC’s dental clinics. Created performance-driven content strategies for Instagram, TikTok, and Meta Ads. Oversaw content production, handled KOL/influencer marketing, and analyzed campaign data to optimize conversion and engagement.
Februari 2022 - Sekarang
Digital Marketing Strategist
PT Emas Antam Indonesia • Full Time
Lead digital strategy for brand and product campaigns. Plan, execute, and analyze Meta Ads & Google Ads. Oversee social media management, creative production, influencer campaigns, and digital reporting. Drive growth by aligning creative content with performance marketing goals.
Februari 2020 - Februari 2022
Junior Marketing Communication Analyst
PT Adi Sarana Armada Tbk • Full Time
Managed ASA Rent and ASSA Logistics’ digital presence. Developed content calendars, executed paid ads, optimized SEO, and coordinated performance reports. Led creative production for brand awareness campaigns and worked cross-functionally with internal business units.
Januari 2019 - Februari 2020
Creative Designer
DG Traffic Indonesia • Full Time
Handled visual content creation for major clients including BNI46, BPJS, and Toyota. Designed campaign assets for social media, digital ads, and branding. Supported the digital marketing team in executing creative strategies that boosted engagement and visibility across channels.
Juni 2018 - Januari 2019
Creative Designer
Prambors Radio • Full Time
Created high-impact visual content for youth-targeted campaigns. Developed branding assets, social media visuals, and motion graphics that aligned with Prambors’ energetic brand voice. Collaborated with producers and marketing team to deliver visuals for on-air programs and digital platforms.
Februari 2025
Digital Marketing
LinkedIn Learning • 37b4fe72a345be7484a9853dbe1b30f182b7db527e6c3bb59eade7c09f43cd71
This course provides a foundational understanding of digital marketing channels including SEO, SEM, social media, email marketing, and content strategy. It equips professionals with practical skills in planning, executing, and analyzing digital campaigns to improve brand awareness, lead generation, and online engagement.
Media
Desember 2024
Google Ads Display
Google Skillshop Academy • 128293800
This certification demonstrates proficiency in creating, managing, and optimizing Display campaigns using Google Ads. It covers key topics such as audience targeting, bidding strategies, responsive display ads, and campaign performance measurement—ensuring ads effectively reach users across the Google Display Network.
Media
Desember 2024
Google Ads Creative
Google Skillshop Academy • 128112394
This certification focuses on building high-performing creative assets tailored for Google Ads. It emphasizes visual storytelling, audience-first design principles, and best practices for developing static and video creatives that drive engagement and conversions across different Google ad formats.