Curriculum Vitae
Andri Febrian
A fresh graduate in Marketing Management with strong interest in market analysis, strategic planning, and business development. Through internship and project experiences, I have supported B2B partnerships, conducted market research, and contributed to data-driven decision making. I also enjoy working with structured data and creating insightful reports to support strategic decision-making. I thrive in analytical and collaborative environments to drive sustainable business growth.
Agustus 2025
POLITEKNIK NEGERI BANDUNG
S1 • Manajemen Pemasaran • IPK 3.32
Januari 2025 - Februari 2025
Digital Marketing
PT Astra International Tbk - TSO Auto2000 • Magang
Developed and executed digital marketing strategies, optimized multi-platform content, and analyzed campaign data to drive performance. Achieved +15% engagement, +15% traffic, and improved decision-making efficiency by 20%.
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Januari 2025 - April 2025
Marketing & Partnership
PT Kereta Cepat Indonesia China • Magang
Created and tailored tenant presentations aligned with KCIC’s retail leasing strategy. Managed and organized 500+ business cards into CRM to support efficient partner outreach. Supported B2B meetings, video shoots, and site surveys across multiple station locations. Coordinated with potential partners to explore casual leasing opportunities. Contributed to the development of 10+ pitch decks, 5+ successful grand opening events, and the engagement of 15+ prospective partners to support KCIC’s non-farebox revenue growth.
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September 2024 - September 2024
Data Collection Assistant
Politeknik Negeri Bandung • Pekerja Lepas
Under Prof. Dr. Moh. Farid Najib, S.E., M.Si.
Assisted in data collection and analysis for a study on QRIS adoption in traditional markets. Designed structured interview questions, conducted in-person interviews with vendors, and analyzed findings to identify key factors influencing digital payment adoption and usage behavior.
Agustus 2022 - Februari 2023
Staff of the Business Education Department
UKM Kewirausahaan • Organisasi
Designed and implemented educational programs focused on entrepreneurship and business strategy. Led mentoring sessions and group discussions to encourage knowledge sharing. Successfully organized 15 seminars, 10 workshops, and 5 training sessions annually, contributing to a 15% increase in student enrollment and improving satisfaction and program impact by over 20%.
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Januari 2022 - Januari 2023
Design Division Staff, Department of Communication and Information
Himpunan Mahasiswa Administrasi Niaga (HMAN) • Organisasi
Supported communication strategy and content development for the student association. Contributed to social media planning, visual design, and engagement initiatives. Improved student engagement by 15% through optimized Instagram feed and compelling promotional visuals, enhancing the organization’s overall digital presence.
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April 2025
Creating a Free Business Page with Blogger
Coursera • D18AWOEROR10
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April 2025
Getting Started with Microsoft Excel
Coursera • 39YS0ABM4R4M
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Januari 2025
Business Analysis & Process Management
Coursera • VHAEEMRPILJM
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April 2021
Office-Plus Certificate
Dinas Pendidikan Pemerintah Provinsi Jawa Barat • 421.3/181/SMA 18-Cadisdik Wil.XI/04/2021
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